Sebastian International is the Global Organization
Sebastian International is the global organization. It’s just a name. It’s a branding exercise. The real business itself is called one for one, and it’s basically an organization that for every product that you purchase through us, they donate a like product to someone of need.
It’s just a really good way of increasing social conscience in consumers. He found through a lot of research that charities are fantastic and do a lot of good in the world, but people sometimes get a little disenfranchised about the whole charity concept.
They can’t really see exactly what their donations actually do because charities work on a much larger scale. What one for one does is it gives people a direct understanding of exactly what their contribution is doing. So, for example, with a bottled water product, you buy bottled water through one for one and they donate clean drinking water to a child in South Africa for a month. It’s a very clear understanding of exactly what their purchases have done.
He required coming up with the business idea for his tiny multinational, at the conclusion of the campaign, he gets to keep it. He is growing his business by doing this in a very short amount of time and facing the biggest challenge is time. He has tried best to achieve success.