Opens ‘Boutique’ the bread from the initial investment of 62,000 euros Part II
Author: Zico
Future Strategies
For new entrepreneurs to enter this sector with certain guarantees and traditional bakers to adapt to the new situation it is necessary, according to CEOP and the professionals who have interviewed:
Incorporate technological advances. “The job of a baker,” said Orio, “is still very slaughtered: we work 365 days a year, the business hours is usually very large and the production of products takes place at night.” However, thanks to the incorporation of new technologies, this situation has improved markedly. “They’ve improved the conditions of workers and have been incorporated into the least qualified professional sector.”
Having the quality of banner. It is the key to attract customers and keep it from going to competitors. To do this, you must use the best raw materials and try to fully exploit the added value of providing freshly baked bread and rolls at any time of day.
Offer much more than bread. According to Paul Lopez, “to improve profitability is essential to have a variety of different breads and increase the supply of products. In fact, the cakes and pastries are what most helps sustain the business. ” You can also offer chocolates, ice cream, etc. But do not fall into the trap of selling products as well as milk or sweets, because that could harm the image of your business.
A new concept: a bakery with tasting bar. It is the latest market trend and, as the employers surveyed, a guarantee of success. According to Orio, “to have a bar in our schools gives a lot of life to the store and increases consumption.” The only problem with opting for this option is that it requires larger premises and are located in transit areas. Orio says, “should be located in central cities. Not a trade that takes place in newly created districts because in them, consumption is much less constant. “
In short, if you enter the area remember to support your business in three basic pillars: training for quality and variety, technologies to improve product development and business management and promotion to convey to your customers the benefits of bread consumption.
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Tags: Baked Goods, Baker, Baking and Confections, Bread, business, Cooking, Home, Orio