Utilization of social networking (social media) such as Facebook, Twitter, or LinkedIn in the activities of the business not just a promotional medium.
“Should companies use social networking as a social business that is to empower them to productivity,” said Manager Software Group IBM Indonesia, Nina K Wirahadikusumah, in a press conference here on Friday.
Nina says era of social business began when a growing number of organizations or companies who consider social media as a way to win the competition and earned a profit.
“One of the ways to improve the productivity of the company is carried out by adopting a social networking model to establish interactions with employees (internal), customers, and partners (external),” said Nina.
Internal company interaction, according to Nina, not only requires a system, but also requires a culture of communication within the company.
“Why after someone can communicate openly with his friends in social networking, he is not able to open with colleagues to be more productive,” said Nina seraya described the open communication that should be based on responsibility.
Meanwhile, the interaction of external enterprises, further, means the company sued by Nina for more creative to communicate with customers and business partners through the social networking model.
“In order to keep customers loyal, companies can link messages on the social networking site with companies through special software especially messages that are complaining,” said Nina.
Nina says IBM offers solutions for companies or organizations to utilize social networking interaction model as a tool of development and business opportunities.