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If Samsung was hiding a secret card up its sleeve, one with ambition to trump mid-range Android smartphones with a smart combination of price and features, the Samsung Galaxy Ace would be our first guess. Rather than shooting for the stars it offers the almost complete Android experience in a relatively affordable package at a retail price of around $350. Hard facts speak of an 800MHz Qualcomm chipset and 278MB of RAM under the hood here. Samsung throwed in a 5-megapixel shooter and a conveniently located microSD card slot on the side, all in a handset with a 3.5-inch screen, looking somewhat similar to the iPhone 4. Will this be enough for its market success? Read on to find out.

Design is what differentiates a company in the already packed Android smartphone space, but the Galaxy Ace delivers a body with a subtle yet noticeable similarity to Apple’s iPhone 4. The phone comes with an equally sized 3.5-inch TFT screen with a resolution of 320 x 480 pixels. Response to tapping and flicking is excellent, but in direct sunlight the screen is barely legible. Samsung skipped on the oleophobic coating, but hey – looking at the price we see no surprise here, right? To continue the list of similarities, the bezel around the screen almost matches the one on the iPhone 4 in terms of size, but the single large physical key on the bottom is what really jogs you into linking the Ace with Apple’s iPhone. Finally, one capacitive button on each of the sides of the physical home key rounds up the fascia of the handset. The Galaxy Ace comes in two versions – a black and a white one.

The latest addition to the Galaxy family is the Samsung Galaxy Ace GT- S5830, which packs quite a punch considering its middle-of-the-road specification and £199.99 prepay/£25 contract price point.

The Android 2.2 (Froyo) operating system helps this smartphone stand tall next to other mid-range touchscreen devices, such as HTC’s Wildfire, which comes with a noticeably slower processor and older version of Android, 2.1 (Eclair).

The Samsung Galaxy Ace is the little brother to the powerful Samsung Galaxy S in many ways.